Cars in Context on YouTube: CarsinContextTV
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Welcome to Cars In Context




Professional automotive journalism used to be an expert, mostly print-media discipline that was directly inter-related with the OEM auto industry and its aftermarket. But because of today's ever-growing number of car-centric Internet Web sites, personal blogs and chat-room forums, just about anybody armed with merely a computer and an opinion can instantly become a self-proclaimed "auto writer."  


In truth, the nearly inexhaustible mass of car-related material jamming the "information superhighway" has very little value unless one can separate fact from fluff, and has enough seasoned perspective to know what the information means, as well as have the real-world experience to put it all into context. So that's exactly why native Detroiter John M. Clor founded a home-based freelance business in 2001 called "Cars In Context." 


Clor brings more than 40 years of journalism and communications experience to bear on his role as principal of Cars In Context to tackle a variety of custom writing and marketing projects. From automotive journalism, research and consulting, to auto writing, editing and publishing, plus media, industry and public relations – even presentation and guest speaking engagements, John’s veteran versatility has established Cars In Context as nimble, well-versed and affordable resource.


Thanks to Clor's broad background, the Cars In Context operation has been involved in a wide variety of communications work, including automotive feature, technical and press-kit writing, corporate marketing, media and public relations, even field-producing automotive podcasts, webcasts, and talk radio and TV segments. Clor's client list includes Truck Trend magazine,TechTV, General Motors, Ford Motor Company, Mazda USA, The Brandware Group, Inc.,, Manning, Selvage & Lee / Detroit, D’Arcy Advertising, Oakland (MI) University, Chronicle Books, Jeffrey’s Custom Conversions, Mustang Enthusiast magazine, SVT Enthusiast magazine, Murray Pfaff Designs, T-5 Design, Modern Marvels, The History Channel, Mustang Times magazine, and The Los Angeles Times – just to name a few.


A communications pro who is comfortable in a variety of media settings, John has produced internal and external print and electronic newsletters for several clients, including Advantage Mobility Outfitters (Wayne, MI), Callaway Cars (Old Lyme, CT), and the Grosse Pointe Hockey Association (Grosse Pointe, MI). Besides writing a Business Plan and creating web site copy for, he's also been involved in developing web site content for Ford SVT, GM Racing and Ford Racing Parts. Better still, John's ongoing work and strong relationships in the current OEM automotive and aftermarket arenas keep him at the cutting edge of industry developments and trends that other veteran journalists have long since missed. For information how you or your company can tap into this insight-rich resource and put the world of cars into context for your customers and clients, email:  




Principal / Director of CARS IN CONTEXT, providing: Freelance Writing / PR and Consulting / Corporate Communications / Website Content & Management (see: / Custom Automotive Journalism and Research / Professional Writing & Editing / Promotional & Ad Copy Services / Media, Public and Consumer Relations / Automotive Product Specialist / Automotive Historian and Guest Speaker. 

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